Flashpoint Growth Debt, part of Flashpoint Group, an international tech investment manager with US$500 million AUM, is pleased to announce its 12th investment – CropX – the global leader in powerful yet easy-to-use digital agronomic solutions for a resilient farm system and one of the world’s fastest-growing providers of agricultural technology solutions. The company’s technology is deployed in over 70 countries across the world. With this milestone, the number of investments made by Flashpoint funds since inception increased to 71.
Since 2020, CropX has been consolidating world-class technology to provide an impactful, all-in-one and easy-to-use solution for the complicated challenges faced by farms today. The company consolidated such players as CropMetrics (US), Regen Ag (New Zealand), Dacom Farm Intelligence (Netherlands), Tule Technologies, California (USA), and Green Brain (Australia). These acquisitions take regional technology to a global scale and accelerate market reach for an urgent response to the climate crisis.
Using the CropX system, farms, advisors, and food companies can access data from soil, satellites, weather, crops, and much more. The system provides specific insights for key activities, such as irrigation, crop protection and nitrogen monitoring, among others. CropX also offers APIs for other agtech providers.
Farms optimise their water, chemical, and fertiliser use, maximising yields while minimising environmental impact. Agronomic advisors help customers get the best results with confident, real-time-data-led decisions. Food companies connect with supplier farms, helping them achieve better outcomes, ensuring a more resilient supply chain, and meeting their climate pledges.
Denis Mosolov, Managing Partner at Flashpoint Growth Debt commented:
We are absolutely delighted to be a part of the CropX journey. Maximising crop yields in an environmentally sustainable way is the aim of farmers worldwide, and the fantastic CropX team led by Tomer is helping them to achieve just that through their best-in-class technology. With our investment, we look forward to contributing to the CropX farming revolution worldwide.
Tomer Tzach, CEO of CropX Technologies said:
We are very impressed with the Flashpoint team, who executed a professional, friendly and effective deal process. The CropX team greatly benefited from Flashpoint’s high professionalism throughout all our interactions.
This venture loan from Flashpoint Growth Debt adds to CropX’s ability to acquire complementary companies while simultaneously investing in a rigorous research and development program that expands the functionality and impact of the CropX agronomic farm management system.
Flashpoint, headquartered in London, is an international tech investment manager with c. $500 million AUM and 3 strategies: VC, Growth Debt, and Direct Secondaries. Focused on global tech companies originating out of Europe and Israel, to date the firm has made 71 investments and completed 20 exits, including the sale of its investments to Apple, General Atlantic, PSG, Boathouse Capital, and Blue Star Innovation Partners. Our investors include more than 160 FO and HNWIs.
