Digital farming solutions enable a future of food security on a healthy and thriving planet. Changing how we farm, on every farm, starts with delivering powerful agronomic value with solutions that are simple to use.
We are focused on solving agronomic challenges that growers and agribusinesses face daily. Knowing that many farms are members of networks that supply larger processors, CropX facilitates connections, traceability, and transparency up and down the supply-chain.
Our solutions should be simple to use yet have a profound impact on farm management, helping growers make more timely and precise agronomic decisions that add agronomic value. Our solutions should increase connectivity among people, devices, and machinery to help track conditions and activities across fields.
Our expertise is grounded in farming, agronomy, hydrology, machine learning, engineering and tech. We create a synergy of expert contributions that draws on the wisdom of our farmer-employees, founders and customers.
Our team spans four continents with offices in the United States, the Netherlands, Israel, and New Zealand.
Acquisitions of complementary precision agriculture companies in the US, the Netherlands and New Zealand expanded our expertise and the use-cases for our technologies.
CropX was founded in 2013 in New Zealand to push innovations in soil sensor technology and digital platforms that are used to access data and generate insights from sensors. It moved to Israel in 2017 to draw from Israel’s deep history and expertise in water-efficient irrigation technologies. In 2019, CropX acquired CropMetrics, a precision irrigation company located in Nebraska, United States, expanding expertise and markets to include pivot irrigation systems.
In early 2020, CropX acquired Regen, a New Zealand precision irrigation company with specific innovations and expertise in the field of effluent management for livestock operations. In 2021, CropX acquired Dacom Farm Intelligence, a precision agriculture company based in the Netherlands that brings 30 years of innovations at the intersection of agriculture and digital technology. Dacom brings with it extensive expertise and technologies that support disease control, irrigation, crop recording, tracking, and more.
The latest two acquisitions are Tule Technologies from California, US, and Green Brain from Australia. Tule brings ET sensor technology to the CropX system adding a new way for farms to monitor water usage. Green Brain expands CropX’s reach in Australia almost tripling the size of the sales team.
At CropX we’re not only working on the important task of helping farmers produce enough food to feed the world with a minimal environmental impact, we’re also having fun doing it. If you are interested in working with a global team and making a positive impact, check out our open positions!
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Julia brings with her more than 20 years of experience in corporate development, partnerships, M&As and business strategy.
Prior to joining CropX, Julia held roles such as Corporate Development Director at STK Bio-Ag Technologies, a leading global biopesticide company, and as Deputy Head of M&A at Caisse des Depots et Consignations in France. Earlier in her career, Julia served as an AVP at Lazard Freres Investment Banking and as a Manager at KPMG Corporate Finance.
Julia holds an MBA from ESSEC Business School in France.
