Expanding into the Australian Market
CropX Acquires Green Brain
In November 2023, CropX Technologies acquired Green Brain, a nationwide leading provider of digital agronomy solutions based in Adelaide, Australia.
Why did CropX acquire Green Brain?
Green Brain has an experienced team that has built a loyal and established customer base through a nationwide distribution network that focuses on customized irrigation management optimization and responsive customer support.
Contact us to learn more about investment and partnership opportunities.
Market Acceleration
Green Brain’s established relationships enable CropX to leap ahead by several years.
High Value Crops Presence
The prominence of high-value crops make Australia a natural fit for precision agriculture technologies.
Alignment of Purpose
CropX will continue to provide seamless, customer-focused experiences.
Experienced, Local Team
Green Brain’s team of experts will contribute their talents and expertise as part of the CropX Australia team.
Rapidly Reaching More Farms
Green Brain instantly accelerates CropX’s presence in the highly valuable Australian precision agriculture market. CropX’s presence in Australia has been growing, but adding Green Brain’s established customer and dealer relationships enables CropX to leap ahead by several years.
Making a Big Impact
The recurring droughts, the high cost of irrigation water in Australia, and the prominence of high-value crops make the continent a natural fit for precision agriculture technologies such as Green Brain and CropX. Green Brain has a strong presence in high value, permanent crops such as grape, avocado, and almond that can benefit from the agronomic data and insights offered by the CropX agronomic farm management system.
Focusing on the Customer
Green Brain provides customized irrigation management packages that connect third-party soil sensors and rain gauges to telemetry devices that link to an irrigation advice app. CropX will provide a seamless experience for customers, supporting existing services while expanding their options by offering CropX hardware and software, including soil sensors, telemetry, rain gauges, and the CropX agronomic farm management system. We will continue to build on the trusted brand of Green Brain.
Understanding the Market
The Green Brain team includes experienced executives, hardware technicians, sales reps, customer support, and software developers who will contribute their talents and expertise as they are integrated into the existing CropX Australia team. Green Brain will become CropX Australia, with an office in Adelaide that will be the logistic hub for CropX inventory and maintenance.
Investment and partnership opportunities
More News from CropX
Get started with a guided product demo
Looking to use our products in your farming operations?
Interested in becoming a CropX dealer or partner?
Or just have a general inquiry about CropX?
Send us a message and our local sales team will get back to you ASAP.