340x156cropx_noBGCropX Ltd., an ag-analytics company, develops cloud based software solutions integrated with wireless sensors, which boosts crops yield and saves water and energy. It offers advanced adaptive irrigation software service that delivers crop yield increase, and water and energy cost saving services while conserving the environment. The company also generates irrigation maps and automatically applies the right amount of water to different parts of the same field. It serves farmers worldwide. CropX Ltd. was founded in 2013 and is headquartered in Tel Aviv, Israel with an additional office in San Francisco, California..

Management
Isaac Bentwich
Founder and President
Founded and led two Israeli technology companies to be world leaders in their respective fields.The first of these, one of Israel’s first medical software success stories, was acquired for $15 million by HBOC (now McKessen, Fortune 14). The second, biotech company Rosetta Genomics (NASDAQ:ROSG), is a world leader in its field. Rosetta’s subsidiary, Rosetta Green (TASE:RSTG) was recently acquired for $35M by Monsanto (NYSE:MON, $55B).
Tomer Tzach
CEO
Tomer is a seasoned manager with strong technological and financial background, including managing three technological companies that generated multi-million dollar revenues, two of which were acquired by strategic investors under his leadership. In addition, Tomer was an acting partner at Eurofund, Israel's most successful venture 2000 VC fund. Tomer spent 7 years in the Israeli Air Force serving as a pilot, and holds a BA in computer science from the Technion, and an MBA from the University of Haifa (summa cum laude).
Eitan Dan
COO
Eitan has extensive managerial experience with IoT Smart Cities and HLS based companies. Standing as VP operations and COO of companies such as AGT international, Logic industries and 3i-Mind, Eitan has garnered great success in achieving company growth, scale and revenue goals. Prior to his private sector career Eitan served for 17 years in the IDF, reaching the rank of Lieutenant Colonel and fulfilling important technological roles such as head of the development branch for MANTAK and head of the special simulator program for MLRS. Eitan Honors Bsc Degree computer science, MBA, and LLM –Commercial Laws.
Dr. Michael Dowgert
VP Sales
Michael has experience as Marketing Director for Netafim USA, and Sales Operations Director for Netafim Global, the largest drip irrigation company in the world with $1B annual sales. Michael has a Ph.D. in agronomy from Cornell University and has held positions in farm management, technical sales and marketing for both startups and established companies. His work at Netafim included driving the adoption of water conserving technology in commodity field crops.
Board of Directors
Arama Kukutai
Finistere Ventures (Chairman)
Mr. Kukutai has had an active career in investment, both in commercial banking at Westpac Banking Corporation, and as a Director of PKW Incorporation, a successful $300M agribusiness and diversified investment entity involved in agriculture, aquaculture and property development with activities in New Zealand, Asia and Australia. He served as Chairman of PKW Farms, a large pastoral Dairy agribusiness in New Zealand. Mr. Kukutai serves on the boards of Hawaii BioEnergy, LLC. , Somark Innovations, Inc. and Tiller Cohen Farms, LP.
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Dror Berman
Innovation Endeavors (Board Member)
As the founding Managing Partner of Innovation Endeavors, Dror seeks diverse, creative ways to partner with entrepreneurs who are applying emerging technologies to re-shape industries globally. Throughout his career, Dror has been passionate about how entrepreneurial ecosystems can give rise to companies that have positive human and financial impact. Prior to joining Innovation Endeavors, Dror worked on global search products with Yahoo, spearheaded an R&D team at NICE Systems, and led business development for an Israeli CE retailer. He also spent three years in an elite unit at the Israeli Defense Forces.
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Ervin Leibovici
OurCroud (Board Member)
Former Vice President at Netafim (market cap $780 million) the world leader in drip irrigation, who managed over half of its revenue-generating operations (North America, Europe, Middle East, Africa, Australia and Japan). Former CEO of BitBand, a leading IPTV technology company acquired by Motorola ($15B). Former Regional Director EMEA at Silicon Graphics ($340M). Former Managing Director, Israeli Subsidiary, at Cray Research ($1B).
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Gideon Soesman
Greensoil investments (Board Member)
Prior to co-founding Green Soil, Gideon founded and managed GMS Capital, a boutique investment bank. At GMS, Gideon worked with several companies on their global business development strategy, helped companies raise funds and managed several mergers and acquisitions for European, American and Israeli companies. Before GMS Capital, Gideon was responsible for all global merger and acquisition activities for a major division of Royal Philips Electronics. While acting as Senior Director of Corporate Mergers and Acquisitions, Gideon managed deals valued at over $1.5B.
Tomer Tzach
Board Member
Tomer is a seasoned manager with strong technological and financial background, including managing three technological companies that generated multi-million dollar revenues, two of which were acquired by strategic investors under his leadership. In addition, Tomer was an acting partner at Eurofund, Israel's most successful venture 2000 VC fund. Tomer spent 7 years in the Israeli Air Force serving as a pilot, and holds a BA in computer science from the Technion, and an MBA from the University of Haifa (summa cum laude).
Advisory Board
Prof. Aaron Ciechanover
Nobel Laureate, Chemistry (2004), for the discovery of Ubiquitin, a cellular process believed to play an important role in cancer, muscular and neurological diseases, and immune and inflammatory responses. An anti canter drug based on this discovery is now in development. Voted as 31st greatest Israeli of all times. Member of the Pontifical Academy of Sciences, a group of 80 of the world’s most highly regarded scientist!
Prof. Robert Langer
Named by Forbes as one of the 15 innovators worldwide who will reinvent our future, and by Time and CNN as one of the top 18 people in science and medicine in America. Former chairman of FDA’s science board, and former board member of Wyeth Pharmaceuticals, acquired for billion by Pfizer in 2009. Author of over 1,175 scientific articles, inventor of over 800 patents and patent applications, which have been licensed or sub-licensed to over 250 companies. One of very few people, and the youngest ever, to be elected to all three US National Academies.
Marcel Van Den Assum
Former CIO of Fonterra (B), New Zealand’s largest company responsible for 30% the world’s dairy exports. Former Chairman at GreenButton, a leading cloud power-computing technology company, acquired by Microsoft. President of New Zealand’s angel association. Held senior information services leadership roles, and governance roles, as supplier and customer, in New Zealand and offshore locations, for commercial and public sector organizations.
Dr. Carolyn Hedley
A leading researcher in the field of soil-science based irrigation planning. Developed the scientific concepts that form a basis for Varigate’s product, the world’s first automated differential irrigation system. A product based on her earlier work was acquired by a world leading irrigation company.