Top Sensor Manufacturers Make Strategic Investment in CropX

San Francisco, CA & Tel Aviv, Israel — April 12, 2016 —CropX, provider of the world’s most advanced adaptive irrigation service, today announced that global leaders in the sensor manufacturing space—Robert Bosch Venture Capital GmbH (RBVC) and the Flex technology accelerator, Lab IX—have invested in the company. Already serving 20 top farms across the United States, CropX plans to use the strategic partnerships to accelerate product development and rapidly expand market adoption. In tandem, CropX also unveiled a new version of its proven soil sensors that drastically reduces installation time. To see the new sensor in action, please visit

“The CropX adaptive irrigation platform has become a core component of our business model and has had an enormous impact on our bottom line – in water and fertilizer cost savings, as well as in crop yield improvement. The ability to cost-effectively automate the entire irrigation process, from data collection to actual irrigation, is a game changer as leaders in the agriculture industry look to increase sustainability, productivity and crop yield,” noted Jon-Michael J. Nahon, managing principal and head of market operations for Integrated Ag Financial. “With CropX, farms can start small and quickly scale thanks to the platform’s flexibility. We’ve been able to rapidly increase sensor usage across hundreds of acres of our fields in just one growing season and are fully automating our entire irrigation system across thousands of acres this year.”

Disruptive Innovation With Proven Results
CropX’s proprietary science helps farmers better understand water usage across their fields. Its low-cost soil sensors can increase crop yields while simultaneously cutting water usage by one third. In just one irrigation season, CropX sensors were installed on thousands of acres of all major row crops and demonstrated immense value, with early customers across the United States reporting dramatic water, manpower and cost savings, as well as massive crop yield gains. During the current growing season, CropX technology will be rolled out across hundreds of thousands of acres.

RBVC, the corporate venture company of the Bosch Group, a world leading sensor manufacturer, invested in CropX due to its breakthrough do-it-yourself soil sensor technology, scalable IoT platform, powerful analytics and low-barrier, SaaS business model. Jan Westerhues,

Investment Partner at Robert Bosch Venture Capital, added, “CropX gives farmers a fast and simple way to know the exact water needs and best irrigation plan of different parts of each field. Its pay-as-you-go service model makes it easy for farmers to quickly test the platform, realize its value and scale across more fields, crops and farms.”
The Global Need

Global drought conditions are exacerbating the current food-shortage crisis. Farmers are facing tough commodity prices and cannot afford to invest tens of thousands of dollars in expensive AgTech solutions. From drones to on-farm weather stations, farmers now have a variety of options to consider when taking the leap into the technology-driven era of farming. However, digital agriculture and precision irrigation solutions to date have either been extremely high cost or disappointingly low value. CropX is changing the digital-ag game by offering a powerful, affordable irrigation solution that can drive immediate return on investment.

The technology accelerator Lab IX is part of Flex, a leading sketch-to-scale™ solutions company that designs and builds intelligent products for a connected world. Jeannine Sargent, president of Innovation and New Ventures at Flex, commented, “Population growth and shifting regional economies are driving increases in global food demand, with a growing gap in our ability to meet this need, and therefore requiring a measured change in how we manage and execute the global food supply chain from creation to consumption. CropX solutions have the potential to address key gaps by bringing digital intelligence to today’s agricultural industry. We are pleased to be partnering with CropX through this strategic investment.”

“CropX is bringing a powerful combination of soil sensor and cloud-based ag analytics that is affordable and easy-to-use for the farmer, and integrates with all of the leading irrigation systems out there,” noted Arama Kukutai, Chairman of CropX and Partner at Finistere Ventures. “CropX is setting the bar for adaptive irrigation and Ag IoT, so it is a huge validation when strategic investors like Flex and Robert Bosch Venture Capital invest to help us drive these technologies to wider adoption in the United States and globally.”

Second-Generation Sensors

Underscoring its ongoing commitment to product innovation, today CropX also launched a new version of its proven soil sensors. Farmers can now easily install the screw-like sensors in less than four minutes—a dramatic reduction from the 20-minute installation that broke industry records when the first generation of CropX sensors hit the market six months ago. Retailing for $380/sensor with an annual subscription starting at $220/sensor accessible via any smartphone, the CropX solution offers a mass-market solution for the global water conservation challenge.

“Moisture sensors are the most important part of the soil monitoring mix, but the options to date have been complicated, cumbersome and extremely expensive. The farming industry has been waiting for an easy and reliable way to quickly access soil moisture data,” added Below Ag Service soil consultant Damon Dowdy. “I’ve seen CropX in action, and it worked flawlessly. Farmers will readily embrace the CropX technology once they realize that it can deliver immediate ROI.”

Investment Specifics

The company’s Series A financing, which was extended from $9M to $10M to accommodate investor interest, is now closed. Leading AgTech investors Finistere Ventures, Innovation Endeavors, GreenSoil Investments and OurCrowd welcomed the addition of RBVC and Flex into the oversubscribed round due to their sensor manufacturing leadership. The funding will support the company’s continued growth and product development, including advances in nutrition, plant protection, planting and harvesting. Westerhues of RBVC will join the Board as an observer. In addition, Katharine Gregorio is now advising the company based on her former work with Cargill and The Climate Corporation.

“Our vision goes far beyond row crops. We want to make adaptive irrigation a global endeavor, and you can only do that by moving the lab into the soil and the resulting data into the cloud,” noted CropX CEO Isaac Bentwich. “More efficient water usage should start on the farm, but there is no reason for it to end there. We need to make better use of our water supply across the board – from millions of acres of commercial row crops and thousands of orchards and organic farms, to golf courses and the smart homes of the future. Adaptive irrigation has the potential to save billions of gallons of water each year while driving better outcomes for farmers, business and consumers alike.”
Watch the CropX story and learn how the company plans to solve the water crisis.

About CropX

CropX, the world’s most advanced adaptive irrigation software service, delivers dramatic crop yield increase and water and energy cost savings, while conserving the environment. Optimizing irrigation to help farmers around the globe, CropX generates daily, accurate, hassle-free irrigation maps and automatically applies the right amount of water to different parts of the same field. CropX is led by a team of top scientists, technologists and entrepreneurs with a track record of identifying and commercializing disruptive technologies. Learn more at

About Robert Bosch Venture Capital GmbH (RBVC)

RBVC is the corporate venture company of the Bosch Group. Bosch is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 380,000 associates generated more than Euro 70 billion sales in fiscal 2015. RBVC invests worldwide in innovative start-up companies at all stages of their development. Its investment activities focus on technology companies working in areas of business of current and future relevance for Bosch, above all automation and electrification, energy efficiency, enabling technologies, and healthcare systems.

# # #

Media Contact:

Erica Camilo
Connexa Communications for CropX

C: 610.639.5644

IAF (Integrated Ag Financial) Announces Installation of CropX Technology

SCOTTSDALE, Ariz. and SAN FRANCISCO, Nov. 20, 2015 /PRNewswire/ — Integrated Ag Financial (IAF) Investments, a leading Agricultural Investment Manager, announced today that it will be utilizing CropX technologies on its farming operation in the Gila River Indian Community.

Senior Managing Partner of IAF, Jon-Michael Nahon, released the following statement:

“IAF is excited to implement CropX’s groundbreaking adaptive technology at our 960 Farms location. In our research for better agricultural sustainability and top-efficiency, we have concluded that [CropX], indeed, was the most flexible, comprehensive solution in the market. Along with its impressive technology, we were attracted by CropX’s uncommon ease of use and reasonable implementation cost.”

Nahon goes on to note that CropX will enable IAF Investments to scale up in its race to leadership as an Agricultural Investment Manager.

“We are also confident that CropX technology, along with IAF best practice policies, will allow us to meet a deep commitment to the Gila River Indian Community to construct an example of sustainable, ‘tech smart’ agriculture in the respect of the agricultural traditions of this proud nation,” says Nahon.

Isaac Bentwich, CEO and Chairman of CropX, says that the IAF partnership is a prime example of how farming operations are looking for effective, easy to implement technologies that allow them better returns utilizing fewer natural resources, especially important to IAF as they look to expand their farming operation considerably in the coming year.

“The future of farming is about developing technology that will allow growers to do more with less – less water, less labor, less land,” says Bentwich. “IAF understands this rapidly changing business environment and we’re proud to partner with them to help increase their yields and preserve resources while still improving their bottom line.”

About CropX

CropX is an agtech company focused on helping farmers improve crop yields and environmental stewardship by understanding the status of their soil in real-time through the use of low cost, easy-to-use hardware and software systems. By utilizing CropX services, growers can make data-driven decisions independently and effectively to improve their economic viability while continuing to feed a growing world.

Media Inquiries:

Integrated Ag Financial

Jon-Michael J. Nahon
Managing Principal, Head of Market Operations
9375 E. Shea Blvd., Suite 100
Scottsdale, Arizona 85260
Phone. 480.214.9771
CropX Inc.
Brandon Souza
Sales Operations Manager
100 Broadway
San Francisco, CA 94111
Phone: 916.804.5100


CropX Closes $9 Million Series A

San Francisco, CA & Tel Aviv, Israel — June 22, 2015 CropX, provider of the world’s most advanced adaptive irrigation service, today announced it has completed the first close of its $9 million Series A financing. Led by Finistere Ventures, Innovation Endeavors, and GreenSoil Investments, each investor in the Series A round is dedicated to agriculture technology innovations. OurCrowd also participated in the round given its previous investment in the company.

“Before CropX, there was no cost-effective way to control our irrigation infrastructure,” noted Mike Mills, a Missouri farmer and CropX customer. “We are now able to accurately and easily manage our irrigation and make real-time adjustments – all from a smartphone and across multiple farms and fields. CropX’s solution allows us to lower our water and energy usage.”

With drought conditions accelerating around the globe, water management has become one of the most critical issues facing the farming sector. Driving a new era in AgAnalytics, CropX uses advances in the Internet of Things (IoT) and big data to transform traditional farming techniques. The investment will be used to aggressively expand the CropX team and scale the company to meet the increasing need among farmers for low-cost and simplified, remote control of their irrigation. It will also fund new product development including controls in nutrition, plant protection, and planting and harvesting prediction.

“As a pioneer in the AgTech sector, we are always looking for promising technologies with the potential to make a meaningful difference to farmers’ profitability and sustainability,” said Arama Kukutai, co-founder and partner, Finistere Ventures. “CropX is the first retail-priced solution allowing farmers to control irrigation to minimize water use, save on farm energy, augment yield, and control fertilizer runoff, thereby improving environmental compliance.”

The CropX system automatically analyzes the exact water needs of different parts of each field based on topography, soil structure, and current moisture. Farmers simply download the mobile app and place three wireless sensors in the ground. These sensors continuously send soil readings to the cloud, where the patent-pending CropX software determines how to effectively irrigate different parts of the field based on pattern-recognition analysis and revolutionary algorithms. Farmers can self-install the system without expensive infrastructure or significant consulting input during the installation process.

“CropX is our first AgTech investment since the launch of the Farm2050 collective, which has grown significantly since its inception in late 2014,” stated Innovation Endeavors Managing Partner Dror Berman. “CropX is a leader in the digital agriculture space, helping farmers globally overcome rising irrigation challenges. We are excited to support such a fantastic team that is building the future ag tools.”

CropX’s product was developed by a team of world-leading scientists and technology experts in Israel, a global leader in water conservation technology, and New Zealand, and was validated on-farm over the past five years.

“The world is running out of water, and, therefore, food. The U.S. drought is a growing problem that we must tackle head on. The farming industry is struggling to manage rising energy costs and restricted water supplies, while trying to decrease water waste and increase crop yields,” said CropX CEO Isaac Bentwich. “Our simple software service helps farmers easily grow more with less – and eliminates unnecessary water usage.”

Watch the CropX story and learn how the company plans to solve the water crisis.

About CropX

CropX, the world’s most advanced adaptive irrigation software service, delivers dramatic crop yield increase and water and energy cost savings, while conserving the environment. Optimizing irrigation to help farmers around the globe, CropX generates daily, accurate, hassle-free irrigation maps and automatically applies the right amount of water to different parts of the same field. CropX is led by a team of top scientists, technologists, and entrepreneurs with a track record of identifying and commercializing disruptive technologies. Learn more at

About Finistere Ventures

Finistere Ventures, is a leading California-based agricultural technology and life sciences venture capital investor, with offices in Palo Alto and San Diego. Their team has developed and invested in some of the most successful Ag Tech companies of the last 20 years. Visit

About Innovation Endeavors

Innovation Endeavors is an early-stage venture capital fund that believes in thesis-driven investing, building networks to create value (e.g., Farm2050), and supporting entrepreneurs through its dedicated Value Creation Team. It has offices in the two most entrepreneurial communities in the world (Silicon Valley & Israel) and enjoys the support of an industry luminary, Eric Schmidt. Please visit to learn more.

About GreenSoil Investments

With offices in Raanana (Israel), Toronto (Canada), and Amsterdam (the Netherlands), GreenSoil ( is an investment company, founded by Alan Greenberg and Gideon Soesman, with a portfolio of funds focused on investing in companies that create value by enabling smart and efficient resource utilization in the agriculture, food, and real estate sectors. CropX is GreenSoil’s 6th investment in agro & food technologies in Israel.

About OurCrowd

OurCrowd is the world’s leading equity crowdfunding platform for accredited investors to invest in Israeli and global companies. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital, and brings startups to its accredited membership. Visit us online at:

# # #

Media Contact:

Erica Camilo
Connexa Communications for Innovation Endeavors

C: 610.639.5644