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Marketing Manager

Poleg, Israel

CropX Technologies, a global agricultural technology company, with 50 employees globally, is looking for passionate, creative and energetic Marketing Manager to join our awesome team in Israel (Poleg, Netanya).

As the Marketing Manager, you will create and lead the marketing activities of the company and work collaboratively with the company’s various teams. You will need to deep dive into the product’s technical details, as well see the big picture, and translate the products features into a meaningful value proposition, answering customer trends, needs and pain points.

Responsibilities
  • Increase and improve brand awareness, share our unique value proposition with our target market, support the sales funnel, establish/maintain consistent brand messaging.
  • Work closely with sales & technical teams to refine the target audience and maximize lead generation through online and offline efforts.
  • Create marketing collateral using field trials, customer testimonials, competitive evaluations and other research.
  • Work closely with PR Media outlets in order to arrange story placements on local and global levels.
  • Create and manage content for social media, website, blog, newsletters, create tutorial videos, promotional videos as well as other corporate marketing content.
Requirements
  • 5+ years of global marketing experience, preferred from tech companies and/or startups
  • Native English speaker (must!) with exceptional written and verbal communication skills
  • Hands-on
  • Experience with content writing, digital marketing and social media
  • Experience with Ag-Tech is a huge advantage