{"id":1418,"date":"2025-08-07T19:08:00","date_gmt":"2025-08-07T19:08:00","guid":{"rendered":"http:\/\/ec2-100-25-145-190.compute-1.amazonaws.com\/?p=1418"},"modified":"2026-09-02T12:38:39","modified_gmt":"2026-09-02T12:38:39","slug":"agricultural-sustainability-reporting-farm-data","status":"publish","type":"post","link":"https:\/\/cropx.com\/es\/agricultural-sustainability-reporting-farm-data\/","title":{"rendered":"No puedes alcanzar los objetivos de sustentabilidad si no puedes ver la granja"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Por qu\u00e9 los equipos de sustentabilidad necesitan una mejor visibilidad de los resultados en el terreno, y c\u00f3mo lograrla<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este momento, los objetivos de sustentabilidad est\u00e1n por todas partes en el sector agr\u00edcola. Las empresas est\u00e1n estableciendo metas clim\u00e1ticas, hablando de abastecimiento regenerativo y reportando sus emisiones de Alcance 3. Pero si formas parte de un equipo de sustentabilidad en una empresa de alimentos o agr\u00edcola, probablemente conozcas la inc\u00f3moda verdad: la mayor\u00eda de los datos que necesitas para dar seguimiento al progreso simplemente no est\u00e1n disponibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es especialmente cierto en el caso de las granjas. Ah\u00ed es donde se produce el impacto ambiental, pero tambi\u00e9n es ah\u00ed donde la mayor\u00eda de las herramientas de reporte dejan de funcionar. Quiz\u00e1s conozcas el total de tus compras de fertilizantes o el riesgo h\u00eddrico regional, pero probablemente no sepas qu\u00e9 est\u00e1 sucediendo realmente en el suelo, campo por campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso no es un fracaso. Es un problema de visibilidad. Y es un problema con el que la industria ha estado lidiando en silencio desde hace a\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La agricultura de precisi\u00f3n ya no se trata solo del rendimiento<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La agricultura de precisi\u00f3n existe desde hace tiempo y, en su mayor\u00eda, los productores la utilizan para tomar decisiones relacionadas con el agua y los nutrientes. Pero algo est\u00e1 cambiando. Estas herramientas ahora se utilizan para respaldar los informes de sustentabilidad y la transparencia de la cadena de suministro, especialmente en lo que respecta a las emisiones de Alcance 3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas modernos pueden rastrear cu\u00e1nta agua consumi\u00f3 un cultivo espec\u00edfico la semana pasada, d\u00f3nde se est\u00e1 acumulando o lixiviando el nitr\u00f3geno, o si los niveles de carbono en el suelo est\u00e1n aumentando o disminuyendo. No se trata de estimaciones, sino de mediciones en tiempo real basadas en sensores del suelo, datos satelitales y modelos agron\u00f3micos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este cambio es importante porque brinda a los equipos de sustentabilidad algo que nunca antes hab\u00edan tenido: acceso directo a datos de campo que son precisos, est\u00e1n estructurados y listos para la presentaci\u00f3n de informes ESG.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El terreno como fuente de datos ESG<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos un ejemplo. Si quieres reportar reducciones en las emisiones de Alcance 3 derivadas del uso de fertilizantes, el enfoque est\u00e1ndar consiste en utilizar estimaciones regionales generales. Sin embargo, con la agricultura de precisi\u00f3n, puedes medir la aplicaci\u00f3n real de nitr\u00f3geno, el momento en que se aplica y su movimiento a trav\u00e9s del suelo. Eso significa que est\u00e1s reportando lo que realmente ocurri\u00f3, no lo que supone un modelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mismo ocurre con el agua. En lugar de hacer estimaciones basadas en el clima o el tipo de sistema de riego, puedes utilizar datos reales de evapotranspiraci\u00f3n obtenidos de sensores instalados en el campo. Esto te brinda cifras precisas sobre cu\u00e1nta agua se utiliz\u00f3, cu\u00e1ndo y en qu\u00e9 cultivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de datos ya se est\u00e1 incorporando a marcos de reporte como el Protocolo de Gases de Efecto Invernadero (GHG Protocol) y la Iniciativa de Objetivos de Reducci\u00f3n de Emisiones Basados en la Ciencia (SBTi). Tambi\u00e9n se est\u00e1 utilizando para verificar pr\u00e1cticas regenerativas como la labranza reducida, los cultivos de cobertura y la eficiencia en el uso de insumos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por qu\u00e9 la confianza de los productores sigue siendo importante<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente ya hayas o\u00eddo esto antes: no podemos exigirles m\u00e1s reportes a los productores. Ya est\u00e1n sobrecargados, y la sostenibilidad no deber\u00eda lograrse a costa de ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es cierto. Pero aqu\u00ed est\u00e1 el cambio. La agricultura de precisi\u00f3n no tiene por qu\u00e9 consistir \u00fanicamente en recopilar datos de los agricultores. Puede consistir en brindarles herramientas que les faciliten el trabajo, herramientas que les ayuden a decidir cu\u00e1ndo regar, cu\u00e1ndo fertilizar o c\u00f3mo responder al estr\u00e9s del suelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si esas herramientas tambi\u00e9n generan datos ESG estructurados y verificables, ambas partes se benefician. El agricultor obtiene mejores resultados. La empresa obtiene los datos que necesita. Y nadie pierde tiempo llenando hojas de c\u00e1lculo adicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de coordinaci\u00f3n es lo que marca la diferencia entre una implementaci\u00f3n exitosa y un proyecto piloto fallido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f3mo es realmente la agricultura transparente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que estos sistemas est\u00e1n en funcionamiento, la diferencia es evidente. Ya no tendr\u00e1s que basarte en estimaciones, sino que podr\u00e1s verificar los datos. Podr\u00e1s mostrar mejoras a\u00f1o tras a\u00f1o. Podr\u00e1s establecer una conexi\u00f3n entre lo que est\u00e1 sucediendo en el terreno y lo que reportas a los inversionistas, a los organismos reguladores o a tus socios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, evitas el riesgo de caer en el \u00abgreenwashing\u00bb. Cuando tus afirmaciones sobre ESG est\u00e1n respaldadas por datos de sensores e im\u00e1genes satelitales, son m\u00e1s dif\u00edciles de cuestionar y m\u00e1s f\u00e1ciles de comunicar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la direcci\u00f3n hacia la que se encamina la industria. Y si todav\u00eda te basas en promedios, indicadores aproximados y conjeturas, ahora es el momento de actuar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La sustentabilidad empieza con la visibilidad<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No se puede mejorar lo que no se puede medir. Y no se puede medir mucho si se trabaja a ciegas a nivel de la granja. La agricultura de precisi\u00f3n no resuelve todo, pero resuelve una parte importante del problema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los equipos de sustentabilidad que se toman en serio el impacto y que quieren informar sobre algo m\u00e1s que simples intenciones, este es el momento de empezar a vincular los objetivos de ESG con resultados concretos, partiendo desde la ra\u00edz.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Escrito por Gilly Kinsky, vicepresidenta de mercadotecnia de CropX<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Why sustainability teams need better visibility into field-level outcomes \u2013 and how to get it Sustainability goals are everywhere in agriculture right now. Companies are setting climate targets, talking about regenerative sourcing, and reporting on Scope 3 emissions. But if you\u2019re part of a sustainability team at a food or ag company, you probably know [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cropx_hide_toc":false,"cropx_author_mode":"default","cropx_author_name":"","cropx_author_team_id":0,"_cropx_is_popular":"0","footnotes":""},"categories":[44],"tags":[67,56,60],"class_list":["post-1418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ag-insights","tag-field-data","tag-irrigation","tag-precision-agriculture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricultural Sustainability Reporting Starts with Farm Data | CropX<\/title>\n<meta name=\"description\" content=\"Learn how field-level farm data can improve agricultural sustainability reporting, track ESG outcomes, 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