For decades, irrigation has relied on averages, models, and soil moisture alone. But these don’t tell the whole story. Actual Evapotranspiration (ETa) is a real indicator of crop water usage, and is the missing piece that connects soil, plant, and atmosphere into one clear picture.
In this new CropX white paper, you’ll learn how measuring ET directly helps you irrigate more precisely, save water, and protect yields, all backed by real science and field validation.
Why This Matters:
Knowing how much water your crop actually uses, rather than only what is available in the soil, changes everything.
With ET-based irrigation, you can:
Julia brings with her more than 20 years of experience in corporate development, partnerships, M&As and business strategy.
Prior to joining CropX, Julia held roles such as Corporate Development Director at STK Bio-Ag Technologies, a leading global biopesticide company, and as Deputy Head of M&A at Caisse des Depots et Consignations in France. Earlier in her career, Julia served as an AVP at Lazard Freres Investment Banking and as a Manager at KPMG Corporate Finance.
Julia holds an MBA from ESSEC Business School in France.
