How CropX Soil Sensors Help Johnny Verell Make Smarter Dryland Decisions

by Xtremeag.farm

In this field-day breakdown, Johnny Verell shows how he’s using CropX soil sensors (Vertex) to make more informed decisions—even on dryland acres. Working with Preston Marthey from CropX, Johnny explains how these soil sensors track real-time moisture, temperature, and crop stress, sending updates straight to a mobile app. The data helps him manage fungicide timing, monitor root depth by variety, and predict soil moisture trends even in the absence of irrigation. Easy to install and simple to use, this system is proving valuable beyond irrigated fields—helping Johnny farm smarter and more precisely.

Want to learn more about the CropX Vertex? Get in touch with us here! 

Julia Levy

Julia brings with her more than 20 years of experience in corporate development, partnerships, M&As and business strategy.

Prior to joining CropX, Julia held roles such as Corporate Development Director at STK Bio-Ag Technologies, a leading global biopesticide company, and as Deputy Head of M&A at Caisse des Depots et Consignations in France. Earlier in her career, Julia served as an AVP at Lazard Freres Investment Banking and as a Manager at KPMG Corporate Finance.

Julia holds an MBA from ESSEC Business School in France.